Building a Lead Conversion Strategy

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Once people show an interest in your brand, the question becomes, how do you turn those people into customers? Lead conversion is a marketing and sales process that involves converting leads into customers by using specific tactics like behavior automation, retargeting, and email nurturing. Here are some methods to attract and convert leads into customers.

Implement automation

Automation not only saves time, it also scales well. When a lead is indicating interest in your product, it could be beneficial to automate a follow-up email to bring the lead another step closer to purchasing the product. Working to recognize key behaviors like when a lead reviews a product page or signs up for a free trial, will be crucial in automating a follow-up that converts.

Use social proof

Social proof like customer testimonials and reviews can bring a lead closer towards a purchase. When leads are considering your products or services, they can look into other customers’ experiences with your products which might sway them. You can also incorporate social proof into a social media campaign or email marketing content.

Retarget through PPC

Retargeting is another great way to connect with leads that looked at your products or services, but didn’t make a purchase in the end. When you retarget them with PPC, you have the opportunity to re-introduce offers they might be interested in or showcase something else that could align better with their preferences.

With over 40 cumulative years of Digital Marketing, Programming, and Web Design experience, our team at Princeton Internet Marketing can help bring your marketing strategy into a reality. Contact us today and learn more about the different services we offer.