What is Interactive Marketing?

Interactive marketing provides marketers with a tremendous chance to connect with their customers at previously unseen levels. Its early adopters have shown that if marketers want to cut through the …

Top 5 Blogging Tips for Beginners

The majority of a blog’s visitors come from organic search — that is, people will look for something on Google and click on your site if it meets their desired …

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Building a Lead Conversion Strategy

Once people show an interest in your brand, the question becomes, how do you turn those people into customers? Lead conversion is a marketing and sales process that involves converting …