target audience

How to Find Your Target Audience

The key to a successful marketing campaign is understanding your target audience. If you connect with them on an emotional level, they will be more likely to form a lasting …

SEO vs. PPC: Which Should You Use?

Many company owners, like you, struggle to attract clients at first. It’s not easy to balance the expenditures, upkeep, and outcomes of a marketing campaign. The majority of the time, …

best franchisee marketing

Building a Lead Conversion Strategy

Once people show an interest in your brand, the question becomes, how do you turn those people into customers? Lead conversion is a marketing and sales process that involves converting …