SEO vs. PPC: Which Should You Use?

Many company owners, like you, struggle to attract clients at first. It’s not easy to balance the expenditures, upkeep, and outcomes of a marketing campaign. The majority of the time, the answer to this issue is one of two marketing strategies: search engine optimization (SEO) or pay-per-click (PPC) campaigns. But which option is ideal for you?

What is SEO?

The goal of search engine optimization is to improve the visibility of your website in order to rank and obtain organic traffic from search engines. When you invest in SEO, you raise the chance of your target audience finding you when they perform a Google search for terms related to your product or service.

Benefits of SEO:

  • SEO is cheaper in the long run.
  • You can target different funnel stages with SEO.
  • Search traffic is more stable.
  • Organic listings build brand authority.

What is PPC?

PPC advertising, also known as pay-per-click advertising, is a type of search engine marketing in which an advertiser pays a media company (such as Google or Facebook) each time someone clicks on an ad. This model allows businesses to only spend when consumers engage with their advertisements. If you utilize PPC ads, you’ll attract people who are interested in your offer and ready to convert.

Benefits of PPC:

  • PPC offers quick results.
  • PPC ads appear above organic rankings.
  • PPC allows you to pinpoint your target audience.
  • You can quickly run A/B tests on a PPC ad.

When to use both options

Use SEO if your marketing budget is low and want to build your brand authority. You should also use SEO if you’re looking to maximize your long-term return-on-investment. If you want to create content that reaches your audience at different stages of the sales funnel, SEO is the best option.

You’ll see better results with PPC if you want quick results, your product is novel or first-of-its-kind, or you’re promoting a time-sensitive offer, like a holiday sale. PPC is also a good choice if you want to direct your audience to a sales or landing page.

With over 40 cumulative years of Digital Marketing, Programming, and Web Design experience, our team at Princeton Internet Marketing can help bring your marketing strategy into a reality. Contact us today and learn more about the different services we offer.