Top 5 Digital Marketing Techniques in 2021

digital marketing

Whether you’re looking to start a new marketing campaign or revitalize an existing one, it’s always a good idea to know what kind of techniques and strategies businesses are using today.

There are many moving and interconnected parts when it comes to digital marketing, and you might not know where to begin. To help you understand the most effective marketing techniques in play today, here are the best ones you can add to your toolbox:

Brand Storytelling

Storytelling is one of the best ways to capture your audience’s attention. The About page on your site is more than just a place to talk about the work you do. It’s a place to craft a narrative to get the audience engaged in what your company stands for. 

Digital PR

There are more people on social media now than ever before. When it comes to good public relations tactics, it’s important to utilize the different social media platforms as they work for your business. Social media is also a great way to drive traffic to your website as well.

Blog Title Optimization

In reality, your audience’s attention is extremely limited and you really only have a couple of seconds to pique their interest. So when it comes to blog posts and titles, you want to make sure they’re optimized and catchy. With this, you can increase click-through rate and traffic. 

Value-Add Emails

Setting up email campaigns is a good marketing channel, but you’ll need to make sure the email is one that your audience will click on and open. You don’t want to add clutter to their inbox so instead, consider sending emails that provide real value to them as a consumer.

Community Building

Another great way to increase engagement and brand awareness is by building relationships with your audience, customers, and other people in your industry. With community building, you can strengthen relationships, give back, and establish yourself as an authority in the industry.

With over 40 cumulative years of Digital Marketing, Programming, and Web Design experience, our team at Princeton Internet Marketing can help bring your marketing strategy into a reality. Contact us today and learn more about the different services we offer.