Franchise Programs: Turning Challenges into Success

The Frustration
Managing a franchisee program at the corporate level can be a daunting task. Not only could it be up to a hundred or even several hundred contacts to manage and be in constant contact with, but motivating them to adopt the changes of new firm-wide policies could sometimes be an even bigger challenge.

Luckily, that’s where the benefits of partnering with a digital marketing agency comes into play. Having managed various clients with an extensive number of franchisees, we understand the sheer number alone can be a big challenge right off the bat. That being said, we have had experience in transitioning from a model where individual franchisees each owned and operated individual franchises to a one central corporate site. We achieved this by implementing “micro-sites” for each franchise.

The Transformation
Once buy-in has been achieved from all of the franchisees, the result is amazing. What once was a cluster of disorganization is now one, clean, and organized site. More importantly at the corporate level there is absolute control over the content of the site. One main template, where each franchisee still has the ability to customize but just enough to suit their needs; in a way that does not detract from the vision and mission of the parent company. We have helped many of our achieve this success and you can be next! Click here for a free site evaluation today!

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