We frequently discuss the greatest methods for utilizing social media, but do you ever consider the worst mistakes to avoid? We’ll go through the top ones on each platform in this post.
Ignoring new features.
With Instagram frequently changing, it’s important for companies to be in-the-know about the latest features coming out and how those changes will affect the app’s algorithm. For example, though a new button on the Shop tab may not greatly influence your business interactions on Instagram, a larger change would probably require you to evaluate and possibly alter your strategy.
Sharing low-quality content.
Although the head of Instagram recently said that the platform is no longer a photo-sharing app, visuals are still extremely important. If you want to be successful on Instagram, you have to produce high-quality content. This is because low-quality visuals will not capture and keep your audience’s attention.
Using viral sounds in ads.
Viral sounds, or audio clips that are widely shared, have a short shelf life on the app; normally one to two weeks. Even though they’re great for posts because of how quickly trends come and go, it’s not ideal to use them in ads. Why? An ad is more likely to run for several weeks whereas by that time the sound will no longer be popular. In fact, users may end up disliking the sound if they hear if too much, which could negatively impact your brand image.
Being too promotional.
TikTok is all about being genuine. If you just use TikTok to promote your goods and services, you’ll have a hard time gaining any traction. Instead of focusing on promoting yourself and your business, consider emphasizing a lifestyle – especially the lifestyle of your target audience. Their problems and suffering points might make for highly shareable, amusing material. The more genuine your material is, the better it will do on TikTok.
Social media should be a give-and-take between you and your audience.
Oftentimes, companies only focus on the first part of that equation by sharing content but ignoring to interact with their consumers. This is especially easy to do on Twitter as it’s predominantly text-based. As a result, brands will Tweet without replying to any mentions even though those could provide useful feedback about how the public perceives the company.
Tweeting the same thing.
Your Twitter page is like your store: the more present you are, the more likely it is that people will stumble upon it and want to explore. It’s essential to recycle content that has done well in the past, but make sure to space it out so that it doesn’t seem too repetitive. Also, try to find new ways of approaching familiar topics so that your audience stays engaged.
Having a low response rate.
When you visit a Facebook Page, one of the first things you’ll notice is the page’s message response rate. It sets the tone for the company and its potential consumers’ connection. A high response rate suggests excellent customer service, while a poor rate implies that you are either not active on the platform or may have difficulty providing excellent service to your customers.
Neglecting your community.
Facebook is a fantastic platform for building community. There are several methods to interact with your audience on Facebook, including groups and live streams. After all, that’s how you form brand loyalists. It’s not because you’re posting promotional content; it’s because you’re having consistent and genuine interactions. You will begin to notice outcomes if you think of your Facebook Page as a community-building tool.
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