Search Engine Optimization
Local Search Engine Optimization (SEO) is the process of improving the visibility of your Local Franchise’s MicroSite in search engines via the “natural” (“organic” or “algorithmic”) search results. Good Local SEO teaches search engines what keywords your Tutoring Club® MicroSite should be found for and where it should be found during a search.
The two fundamental factors that go into an individual Franchise’s SEO strategy are:
- Onsite SEO – 20% of what search engines care about is what is on your Tutoring Club® Local Site Pages.
- Offsite SEO – 80% of what search engines care about is what is being said about your MicroSite on other web sites. It is this creation of relevant “backlinks” that truly allows us to help our clients outrank their competition.
Building and Promoting your Tutoring Club® Franchise’s “MicroSite” with the best “organic” SEO elements include:
- Setting up your Tutoring Club® MicroSite architecture with critical on-page elements.
- Create unique content focused on specific products and regionalized keyword phrases
- Create online content on other relevant websites (off Tutoring Club’s® Site) to teach the search engines what you should be found for.
- Build backlinks to create an online Buzz and “Votes” for your specific Franchise location.
- Optimize for 15 towns/cities around your Franchise location.
- Deliver monthly analytics reports with statistics on visitors and traffic.
- Deliver quarterly keyword ranking reports detailing search engine positioning.
| Strategy | Tactics | Goal |
|---|---|---|
| Natural Search | Leverage link building initiatives to raise rankings for search terms | Achieve top 10 Google rankings for terms |
| Social Bookmarking | Bookmark (articles, videos, posts) on social bookmarking sites. | Generate in-bound links to raise rankings |
| Article Marketing | Write unique articles and press-releases to submit to 100+ article and Press Release directories | Generate relevant content to raise rankings |
| Video Marketing | Produce slide-show based videos and submit to video sharing sites, such as YouTube, MetaCafe, etc. | Generate in-bound links to raise rankings in the search engines |
| Service | Pricing | |
| Organic SEO one time Setup fee of $1,500 (fee is waived with a 1 year SEO commitment) | $1,500 | |
| Ongoing Monthly Search Engine Optimization Program Management | $500 Monthly | |
| Multi Location Franchisee (First Site) | $500 Monthly | |
| Additional Microsite | $300 Monthly | |
Social Media
How Can Social Media Help A Local Franchisee?
These days the web is the first place people go to get and share information. A carefully structured Social Media strategy can help information seekers make the choice between choosing a Tutoring Club® franchise over your competition.
Princeton Internet Marketing will take your online presence to the next level by enhancing your social media accounts. We will ensure these accounts are set up correctly and optimized, tweak your pages to represent your brand and market your services in these highly visited and targeted social media websites. Additionally, we will build your followers and fan base, create weekly tweets and posts, and keep your brand engaged in the social media conversation. Essentially, the following list covers the duties we will perform for your campaign:
- Design and/or enhance existing Social Media pages
- Create 5 prewritten posts per week (any combination of SM sites)
- Write 5 reactionary communications per week (based on questions, press releases or relevant conversations)
- Join the conversation on top social media destinations to attract new followers
- Recruit followers and friends to your accounts
- Track trends/results of social media campaigns
| Service | Description | Pricing |
|---|---|---|
| Engagement Set-Up, Strategy & Planning | We charge a one-time fee to set up Social Media Marketing Campaigns. This includes all Social Media account enhancements, the design/redesign of the Social Media Franchisee Pages in Twitter and Facebook. | $1,500 (Local Social Media set-up fees will be waived with a 6-month commitment) |
| Ongoing Twitter/Facebook page Management & Sentiment Monitoring | This service includes all the Tweeting, Blogging, Friend/Follower & Fan recruiting. | $500 Monthly |
Pay-Per-Click Marketing
Pay Per Click advertising is available in the sponsored section of most major search engines. Most of these engines are driven by an auction-based bidding system in which keyword costs can range from pennies to $40 per click or more in the most competitive industries. Costs can mount very quickly, which is why Princeton Internet Marketing uses only the best ads, keywords, and strategies to maximize your Return On Investment. We will install tracking tools for each Tutoring Club® Franchisee enrolled as part of our suite of services, so we can setup, manage, track and report on your monthly campaign.
Services Performed:
- Setup of your campaign in Google Adwords for targeted ads in your region.
- Copywriting and split testing of all ads.
- Campaign optimization to maximize ROI and media spend.
- Traffic delivered to your Tutoring Club® MicroSite which will be optimized for a high Google Quality Score to ensure top placement and reduced PPC costs.
- Monthly tracking and Reporting
Pricing:
- One time Set-up fee: $300/Franchisee*
- Princeton Internet Marketing charges a percentage of your ad spend based on your annual budget.
- Annual Spend < $10k, Fee = 35%
- Annual Spend > $10k < $25k, Fee = 30%
- Annual Spend > $25k, Fee = 25%
(*Set-up fee reimbursed if yearly spend is over 10k)
Our ad buys are transparent to our Tutoring Club® Franchisees so you will know exactly what we are paying to place your ads.